Vegan fashion has moved from niche to mainstream over the past decade. Here's a look at the trends shaping the industry – and what they mean for shoppers looking for animal-free clothing.
A growing category
Demand for vegan and cruelty-free fashion has grown steadily as more shoppers look past ingredient lists on food and start asking the same questions about their clothing: what is this made of, and how was it produced?
From footwear to everyday basics
Vegan fashion started largely in footwear and outerwear – replacing leather and down – but has expanded into everyday categories like t-shirts and basics, where "vegan" now also means scrutinizing dyes, adhesives, and labels, not just the primary fabric.
Certification is catching up
As the category grows, independent certifications like PETA-Approved Vegan and material standards like GOTS have become more important – giving shoppers a way to verify claims instead of relying on marketing language alone.
What this means for you
More options, but also more noise. The best way to shop vegan fashion with confidence is still to look for independently verified certifications on the specific pieces you buy, rather than assuming an entire brand or category is automatically cruelty-free.
Every design we make is PETA-Approved Vegan and GOTS-certified.